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Purpose, People and Profit

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There is a lot of talk in the business community about measuring the success of an organisation by more than just money. There are those that do triple bottom line reporting, there are not for profit enterprises and there are social enterprises. These are all attempts to ensure that an organisation is about more than profits. Does this approach also work for the traditional profit making corporation?

I would argue yes. I believe that an organisation has three things that are important for its long term survive. I believe it is a sense of purpose, great people and a business model that provides surplus funds for investors and growth. So firstly a sense of purpose brings the organisation together, everyone is working in the same direction and has a guide for their decision making processes.

Great people is about having a team that is empowered, enthused and skilled to do the work of the organisation. These people could be employees or contractors. They must all understand and work towards the purpose of the organisation. Finally, there is the business models. Most of the time we start here. We chase business to increase revenues, but does it align with the skills of our team and our purpose?

So when you are looking at an organisation think 3Ps. Does the organisation have these things. If not can the organisation build these three things? If the answer is Yes then the organisation has a long term future.

 

  • What is the purpose of your business or organisation?
  • How does your business or organisation develop its staff?
  • What level of surplus does your business or organisation aim at?

 

 

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